10 thumbnail previews too
Anti-clickbait for YouTube
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18:34
HOW MANY BALLOONS?
Dude Perfect
22.6M views · 2 months ago17:10
Does cold make PCs faster?
Matthias random stuff
32K views · 3 weeks ago17:34
What next for Veritasium?
Veritasium
4.8M views · 3 months agoyoutldr
answer first13 giant ones.
that's the whole video.
tl;dr
It takes 13 giant balloons to lift a child. The rest is helium math, mini-games, and spectacle.
Why it works
The answer comes before the performance.
That is the whole product.
Before17 minutes to hear “yes, a bit.”
Cold helps by reducing thermal throttling. That should not take a quarter of an hour to discover.
AfterYes. A bit.
Cold helps when the PC was already hot. Now you decide if the rest is worth your time.
Answer style
Short when obvious. Longer when earned.
A number gets a number. A nuanced video gets nuance.
literal answerYes.
number answer13 giant ones.
nuanced answerNo. But here is why.
Product surfaces
Catch the bait where it happens.
On the thumbnail first. On the watch page second.
feed hoverHover the ribbon. Get the gist.
Fast triage before the click.
watch pageOpen the video. The answer is already there.
The fuller TL;DR waits in the rail if the video still deserves attention.
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